Lockard & Wechsler has created, planned, executed, and analyzed successful direct response campaigns for Sprint, Sears, Rosetta Stone, Fidelity Investments, Blue Cross Blue Shield, Allstar Marketing, and many others for more than two decades. We’ve developed eleven proven rules that make DR make money—no matter what product or service you’re selling.
The Social Feed
- RT @AdFreak: Gripping Powerade spot with Derrick Rose includes first ad narration by Tupac Shakur. http://t.co/mrw5xnvBr8 http://t.co/spcyv… — 4 days 4 hours ago
- TV Gets Most Ad Spend; Digital Format Grows Fastest; Print Slips More http://t.co/MMCJgJqRKM — 4 days 11 hours ago
- RT @Adweek: Terry Crews screams again for @OldSpice, particularly when he sees Mrs. Terry Crews. http://t.co/qcZDErWxDq http://t.co/anP2gE9… — 1 month 1 week ago
- RT @Adweek: .@MindyKaling's funny fantasies come true in @Nationwide's Super Bowl spot: http://t.co/0JrXkIJZGb http://t.co/RJ9gxJIVO8 — 1 month 1 week ago
- RT @TereseKel: Great piece by CEO Dick Wechsler @lwdirect - 2015: The Year Of Disruption In Cable Television http://t.co/Y0t2ANUYus — 1 month 2 weeks ago