Planning

Strategic
Omni-Channel Planning

Every plan focuses on delivering accelerated growth and maximum performance – performance that drives sales, awareness, and ROI.

We dive into real data to uncover everything there is to know about your current and prospective customer, their mindsets and media consumption habits, your competition, your historic performance and current trends in today’s rapidly changing market.

From linear DRTV to connected TV, to digital and terrestrial audio, podcasts and more, we evaluate every possible channel to precisely engineer a strategic plan that dynamically evolves and moves qualified prospects through your communications funnel and exceeds your goals and unique KPIs.

Our omni-channel media capability is supported by a robust research, data and analytics suite to ensure complete penetration against each specific target segment. When you combine tools that deliver results quickly and easily with a culture built around the daily discipline of understanding performance, you have the fundamentals to build successful campaigns that scale quickly.

Consumer Segmentation Analysis

Build Consumer Profiles, Identify Target Segments & Media Consumption Habits.

Content Engagement

How does the target prospect interact with media? How do prospects view, read, or listen to content? How often and when?

Category Opportunity

Our experts: Evaluate the competition, Know when and where to strike, Pounce on white space opportunities, Identify seasonal trends.

What is the size of the opportunity? Who are the competitors? Identifying seasonal trends.

Leading with Experience

30+ years of performance accountability across all consumer categories ranging from DTC, e-commerce, and retail.

Unparalleled marketplace perspective with hundreds of active campaigns across the video and audio spectrum.

Additional Services

Radio

Network, Hispanic, Satellite, Digital, Podcasts, Syndication

Print

Magazine, Newspapers, FSI, Direct Mail, Package Inserts

Out Of Home

Traditional/Digital Billboards, Transit Advertising

Multicultural

Hispanic, Asian, South Asian

Better planning & measurement start here. Let’s get to work!

Reach us at anytime to learn more about our services.