If you don’t know where you are, you can’t possibly know where you’re going
Measurement is critically important in today’s omni-channel media world. LWD invests heavily in developing the technology necessary to provide clients with a superior ability to access and analyze data that maximizes media responsiveness and efficiency.
Attribution & Reporting That Delivers
- Better Planning
- Better Pricing
- Better Tracking
- Greater Scale
- Maximum ROI
MediaPro™ has been mission-critical and in constant development over the past 25 years. Our proprietary platform helps us develop buys, import response data and sigma detections, attribute Nieslen data, provide customized reports, and interface seamlessly with our accounting systems to provide a truly complete integrated solution, including a robust planning module and advanced attribution model (SmartMatch 360™).
From Pre-Buy through billing, the system is an all-in-one solution providing intelligence on media usage, efficiency, and performance that are the underpinnings of our media recommendations: Media Planning, Pre/Post measurement; stewardship, Media Buying, Measurement; Analytics, Data Management, and Traffic/Billing
SmartMatch 360™not only tracks all OTT, CTV and streaming video commercial airings by date and time, but is also able to track all responses to each airing through to actions ranging from response to lead, conversion and order.
SmartMatch tracks and measures the impact of linear and advanced TV on CPC/brand, direct and organic search traffic. It attributes the measurable lift that occurs when a commercial runs.
Better planning & measurement start here. Let’s get to work!