MediaPro™, our proprietary analytics tool, and SmartMatch™, our integrated media attribution model, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign.
MediaPro™, our proprietary media planning, buying and analysis system, provides unparalleled precision, flexibility and insight. It’s the only single system solution that provides integrated media attribution reporting for direct marketing, e-commerce, and retail support campaigns. Within MediaPro™ is our continuously updated Nielsen module. Open access to Nielsen data allows us to develop unique ways to use this critical source of media measurement to identify the maximum audience delivery within all dayparts, which results in the most targeted and responsive direct marketing campaigns.
As the industry’s first integrated solution for DR media, MediaPro™ brings you:
Better Pricing • Better Planning • Better Tracking • Greater Scale • Maximum ROI
SmartMatch™, our proprietary media attribution system, identifies and measures digital activity generated by originating media, provides insight for campaign management and a deeper understanding of each media’s contribution in an omni-channel environment.
As standard practice, we provide fully customized reports based on every direct response campaign and client needs.