Our commitment to research, data and analysis is supported by more than $1M a year in syndicated research and systems development. That, and our more than a quarter century of direct marketing experience identifies powerful consumer insights, drives every strategy we develop and decision we make.
Our Research & Consumer Insights Group has an impact on all aspects of a campaign’s lifecycle, from plan development to post analysis.
Utilizing Simmons and MRI data for plan development, we begin by building a profile to determine target-audience demographics. TNS and Competitrack offer us a view into the competitive world of any product that airs over any medium. comScore provides us with an inside look at the world of the Web. SQAD aids us in identifying industry pricing for all 210 DMAs across the country. And Nielsen breaks down the audience composition of any program airing on Cable, Network or Syndication.
Our analytics team pours over our proprietary historical data, finding response trends and CPM thresholds that aid the account planners in managing each and every direct response campaign.