TV & Video
Our goal is to provide precision-targeted media at the best price for every client we represent.
We have decades of negotiation and buying experience across all channels, including: National Cable, Syndication, Spot TV, Network, Satellite, Connected TV, Online Video, Hispanic, Addressable, Programmatic & Long Form.
The Most Experienced Media
We know better than anyone that pricing matters to performance marketers, but so do targeting and content, contextual placement, and reach. We negotiate to achieve maximum response and audience delivery because awareness, share of voice and ROI should all work in tandem.
With over 150 campaigns in market every week, and over $450 million in annual billings, we have our thumb on the pulse of the entire media market – local and national – from linear to OTT and streaming video.
We are actively engaged in negotiations with the entire media universe, using our long-term relationships to invest directly with stations, networks, and streaming services alike.
With over half a billion dollars in annual billings, we invest client money in:
Maximum Efficiency = Maximum ROI
Our team of skilled negotiators provides each of our clients with the following unique offerings:
Scatter/DR Market Knowledge:
With a firm understanding of scatter market nuances, clearance and market thresholds, we consistently achieve greater CPM efficiencies.
Eliminating intermediary rep firms and vendors immediately brings cost savings.
Using our long-term station relationships and substantial clout and investments in the DR marketplace, we negotiate and establish overall pricing structures without sacrificing quality and reach.
Proprietary LWD Planning:
Our planning system, PlanPro, which incorporates hourly ratings, impressions, and programming, allows us to inform rates structures and deliver most efficient awareness at the most impactful time periods.
Client Specific Negotiations:
Going to market based on individual client needs and objectives – not simply relying on bulk agency buying – allows us to tailor each buy for optimal target effectiveness and KPI execution.
Better planning & measurement start here. Let’s get to work!
Reach us at anytime to learn more about our services.