Newsroom

Author: Dick Wechsler Date: December 4, 2020 Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window […]

Click Here to listen to Asieya Pine join Laura Midnott on episode 137 of the Rest Podcast.

Delivery Sessions: Interviews with Great Marketers (Dick Wechsler, Founder & CEO @ Lockard & Wechsler) Original Author: Assemble & Partners, LLC, A Digital Production Studio Date: November 6, 2020 From a unique partnership to a thriving direct marketing powerhouse — Dick Wechsler took a leap of faith 30 years ago, and has since grown Lockard […]

Original Author: Kage Spatz Date: September 27, 2020 If every person opened up to one other person in need, providing friendship, mentorship and example, it could have a profound affect that could trickle down to an endless stream of others. As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros […]

Author: Dick Wechsler Date: September 10, 2020 I admit — I have a chip on my shoulder.  For more than 30 years, I’ve heard people disparage and belittle direct-response television (DRTV): “you mean the stuff that runs overnight? “No brand would want to run there.” I beg to differ. For several years, DRTV and performance-driven […]

Original Author: Allison Schiff Date: December 8th, 2020 DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the […]

by Rochelle Milke | @lwdirect Growing up in Western New York, I have a natural, unfaltering love for the Buffalo Bills. Despite dressing head-to-toe in red, white and blue since the day we’re born, we are still struggling with some lingering depression from the 90’s (“wide right”, anyone?). Though I live in Giants/Jets territory these days, I’m still a diehard Bills […]

by Adam Stern | @lwdirect Plenty of viewers are expected to tune in to NBC for the 147th running of the Belmont stakes on Saturday June 6th, with the hope of watching American Pharaoh become the 12th Triple Crown winner and the first to capture the title since Affirmed in 1978. For those of us […]

by Eddie Wilders | @lwdirect As the original host of Late Night, David Letterman introduced the world to a brand of comedy not seen on Network TV. His “Stupid Pet Tricks” and “Top Ten” lists were cutting edge at the time, and his use of the NBC studios broke down walls for viewers and gave […]

by Ed Carpenter | @lwdirect If you haven’t seen it yet, the premise is simple. Each week, two celebrities compete head to head in a lip sync competition complete with trash talking and championship belt a la WWE wrestling.    After airing only 4 episodes, Spike has signed on for Season 2 of their new hit show. […]