Buyers on Covid-19 Learnings and How the Pandemic Has Changed Their Job
Original Authors: Jason Lynch & Kelsey Sutton Date: December 23, 2020 As part of Adweek’s Year in Review coverage, we asked many of the industry’s top executives to look back on 2020 and reflect on the biggest things they’ve learned since the pandemic, what about the business has changed permanently because of Covid-19 and how their approach to […]
The Secret to Great Media Plans – Don’t Hesitate
Author: Dick Wechsler Date: December 4, 2020 Here’s one of my cardinal rules for media planning: the opportunity of a lifetime is only there during the lifetime of the opportunity. When it comes to maximizing the reach and efficiency of a media plan, those opportunities fly by at light speed. By the time the window […]
The Reset Podcast with Laura Mignott
Click Here to listen to Asieya Pine join Laura Midnott on episode 137 of the Rest Podcast.
Delivery Session Interview with Dick Wechsler
Delivery Sessions: Interviews with Great Marketers (Dick Wechsler, Founder & CEO @ Lockard & Wechsler) Original Author: Assemble & Partners, LLC, A Digital Production Studio Date: November 6, 2020 From a unique partnership to a thriving direct marketing powerhouse — Dick Wechsler took a leap of faith 30 years ago, and has since grown Lockard […]
Dick Wechsler of Lockard & Wechsler Direct: 5 Non-Intuitive Ways To Grow Your Marketing Career
Original Author: Kage Spatz Date: September 27, 2020 If every person opened up to one other person in need, providing friendship, mentorship and example, it could have a profound affect that could trickle down to an endless stream of others. As a part of my Marketing Strategy Series, I’m talking with my fellow marketing pros […]
Facts Versus Fiction: Debunking The Myths Around DRTV And Performance Marketing
Author: Dick Wechsler Date: September 10, 2020 I admit — I have a chip on my shoulder. For more than 30 years, I’ve heard people disparage and belittle direct-response television (DRTV): “you mean the stuff that runs overnight? “No brand would want to run there.” I beg to differ. For several years, DRTV and performance-driven […]
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention
Original Author: Allison Schiff Date: December 8th, 2020 DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the […]
Yahoo, NFL Partners to Live Stream Bills-Jaguars Game from London
by Rochelle Milke | @lwdirect Growing up in Western New York, I have a natural, unfaltering love for the Buffalo Bills. Despite dressing head-to-toe in red, white and blue since the day we’re born, we are still struggling with some lingering depression from the 90’s (“wide right”, anyone?). Though I live in Giants/Jets territory these days, I’m still a diehard Bills […]
Belmont Stakes Viewership, NBC benefits from Triple Crown Fever
by Adam Stern | @lwdirect Plenty of viewers are expected to tune in to NBC for the 147th running of the Belmont stakes on Saturday June 6th, with the hope of watching American Pharaoh become the 12th Triple Crown winner and the first to capture the title since Affirmed in 1978. For those of us […]
Saying Goodbye to David Letterman, "Parting is Such Sweet Sorrow"
by Eddie Wilders | @lwdirect As the original host of Late Night, David Letterman introduced the world to a brand of comedy not seen on Network TV. His “Stupid Pet Tricks” and “Top Ten” lists were cutting edge at the time, and his use of the NBC studios broke down walls for viewers and gave […]
Better planning & measurement start here. Let’s get to work!